Coupons are also effective because the help the business brand itself and bring customers back to the business time and time again. Coupons should be written in a way that focus on one specific product or one group of products that consumers love and like to purchase inexpensively. When you compare coupons to other marketing efforts such as display advertising, radio or television, coupons rank high in return on investment.
The sad part of coupons is that fewer than three percent of all coupons are ever redeemed. People clip them out and then throw them away. They do the same thing with coupons received in the mail. And even if they keep the coupon, they often forget them at home when they go to the store. It takes a really disciplined person to actually obtain and redeem a coupon.
But just because coupons are not redeemed, does not mean that the business still gets real value out of the coupon advertisement. Promoting your business with coupons increases visibility of your company, its products and services, and ultimately helps create a brand. Handing out coupons to potential customers is a great way to create interest in your business and give new potential customers a reason to try out what you sell.
While everyone is aware of the effectiveness of grocery coupons, other businesses and services of all kinds are now using coupons to promote their business. You can find coupons for haircuts, oil changes, new shoes, restaurants, and even professional services such as lawyers and accountants. When you decide to use a coupon, be different and create compelling offers to seize an opportunity to build your business.
Joel Helfer is an online advertising expert. He is a powerful mentor with over 40 year business experience and can help you create compelling online and offline offers that make you more money. He can be reached at helfer217@aol.com. Search his website http://www.rewardchicago.com.